With the introduction of electronic media in India, the advertising and marketing in India has changed phenomenally, the days of Shunu Sen and Alyque Padamsee brainstorming over one “Lalita jee” ad is gone, in last 2 years India has taken jump in advertising, with growing middle class and consumerism, MNCs are getting in due to increase in FDI and same time neighborhood players in FMCG, Electronic devices, as well as service industries has actually caused modification in the framework. Dealing with a huge middle class, these companies are still relying upon print carriers, particularly Information paper, to reach to the their TG, be at SEC (Socio Economic Course) A+, A, B+, etc, Newspapers as a tool for advertising in India is still famous and growing strong, Although, we have myriad of News channels, radio channels, internet sites as well as various other ways of Mass interaction but to reach a common man and also tell him concerning a product, the best and sure way is Newspaper Advertising.
Over the amount of time, Newspaper marketing has actually transformed in their look, strategy, colors, and also layout. Whether it is making an advertisement, guiding an image shoot or organizing a whole media campaign, newspaper business can do it for you. They have set up preferred ads, brochures, directories and newsletters for their clients, to provide a suggestion of what can be done.
Today Newspapers are not just offering global or local Indian news on sports, geo-politics, education, crime, etc, yet there are some papers which have carved a specific niche for them, talking about “Impact”, a print venture of www.exchange4media.com (which is the most gone to site for ad information, sights as well as alter in entertainment Industry), is not like any other paper, it provides you info on Ad Industry, talks about that’s who of advertisement globe, talks about TV Industry, Manufacturing Homes, tasks, people. And so on. Like “Pitch”, an additional fantastic magazine by www.exchange4media.com, “Impact” has definitely has effect on minds of young ad specialists and biggies of the Sector.
There are no possible competitors of “Influence”, though there are a couple of more print Journals talking about the same, however content sensible Effect has actually plainly taken a large lead.