Architectural 3D Rendering – An Introduction

Architectural 3D rendering is essentially the most wanted and common approach used immediately by the Architectural Industry. This has caused a revolution in this Engineering area and is popularly used as a marketing tool. Architectural 3D rendering is split into multiple services relying on its usage. It may be used to create images with totally different angles and set ups, animation, walk-through, product modeling etc.

A way that is used to add texture and give it a realistic effect is called Rendering. It can be just material application, textured or photo-realistic rendering. Photo-realistic rendering helps in making image look real. It has lighting effects, materials application and high quality rendering end that offers an excellent visible enchantment to any kind of view. Architectural 3d rendering conceptually is rendering associated to Buildings.

The following are the providers that may be provided under the Architectural Umbrella.

Interior & Exterior Rendering:

Interior & exterior rendering comprises of rendering of Indoors and Outdoors. This includes 3D floor plans, Furniture and Fixture, Landscaping, Water bodies, Day and Night views etc. Landscaping can be for a villa, golf course, Stadium etc. These rendered views can act as a wonderful presentation and visualization tool of how a building or surrounding site would look like after construction.


Photo-montage is a mixture of an current site and a rendered 3D Model. We are able to place a rendered house, building or a villa on an current backdrop and see how it looks like. This helps Architects in deciding if a specific site is suitable for building or not. This will help in deciding the outside wall colours and other development elements.

Furniture and Fixtures:

Architectural 3d rendering also consists of modeling and rendering of furniture and fixtures. This may be very popularly used within the discipline of interior designing. Totally different colour combination’s, materials texture etc. can be applied to the model.

Animation and Walk-via:

An architectural walk-by means of gives us a virtual tour within the building or outside the building. This is most popularly used as a presentation or marketing instrument to promote sales of residences or villas. Shopper can view the video or animation created to get a feel of virtual presence in the building. Walk-by way of are video clippings in motion which can be of 30, 60, 90 seconds with camera angles placed at totally different areas to give an outline of whole interior or exterior.

Architectural 3D Rendering is used for rendering the following:

1. Residential Flats

2. Single Family Homes

3. Office Premises

4. Resorts and Clubs

5. Villas and Condos

6. Restaurant and Hotels

7. Landscapes

8. Schools and Colleges

9. Shopping Centers

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